Logan Paul has invaded fight week for UFC 284 which takes place later tonight (Saturday, February 11, 2023) at UFC 284 live on ESPN+ pay-per-view (PPV) from inside the RAC Arena in Perth, Australia, and that includes spreading its PRIME drink logo inside the Octagon.
Paul, who is a social media savant and semi-professional athlete, struck a deal with the major fight promotion two weeks ago for his PRIME drink brand to become an official sponsor of the UFC. The big-budget deal will put PRIME branding on the Octagon canvas and rename the red and blue corners, “PRIME Hydration Recovery Zones.” It’s a dream come true for Paul, who is an avid UFC fan and someone who is always developing new business ideas.
This week, Paul and PRIME co-founder KSI traveled to Perth to help promote UFC 284 and their new sponsorship deal with the promotion. From doing a “Shoey” with UFC heavyweight Tai Tuivasa to getting a chance to hold Alexander Volkanovski’s UFC featherweight title backstage, Paul has been everywhere this week in Australia.
Check out some of the images below:
Most importantly, Paul and KSI provided a preview of what the Octagon Canvas will look like on Saturday night with brand new PRIME. Check that below:
What do you think of the new PRIME brand image? Do you have anything to do with it?
MMAmania.com will provide live, round-by-round, blow-by-blow coverage of the entire UFC 284 fight card right herestarting from the beginning ESPN+ Online “preliminary” matches, which are due to start at 6 p.m. ET, then the rest of the undercard on ESPN /ESPN+ at 8:00 p.m. ET, prior to the PPV main card start time at 10:00 p.m. ET on ESPN+ VPP.
For all the latest and greatest UFC 284: ‘Makhachev vs. Volkanovski’ news and notes, be sure to check out our full event archive to the right here. For the updated and finalized UFC 284 schedule and fight order, click here.
#Photo #Paul #KSI #Show #PRIME #Themed #Octagon