In Mr. Grede’s words, “It comes down to the intersection of commerce and entertainment. They converged.
The language of influence
Mr. Villaseñor said his deal with the Coyotes will allow him to get his hands on everything from, potentially, “campaigns to the arena’s color scheme, drinks, lighting, logo and design, including outside of stereotypical merchandising”. program to dress the team at both street level and formality. It’s like a home makeover program!
And kind of like what he’s trying to do by reinventing Bally, where he’s added a bit of sleazy glare to alpine ephemera. “If you really dissect it, it’s about honoring heritage and amplifying it,” Villaseñor said.
It’s the kind of fashion you traditionally find in design studios, not weight rooms. But, said New York Islanders owner Scott Malkin, that’s not the only connection. Mr. Malkin is also the founder of Value Retail, a group of luxury shopping centers in Europe and Asia, and this year he opened a new shopping village next to the recently opened UBS hockey arena at Belmont Park.
Sport and fashion are both, he said, “creative energy married to execution”, talent management that often does not fit easily into a rigid structure and must evolve with society. . They both have relentless schedules and can have tremendous psychic impact and reach, he said, and both like to talk about “experience retention.”
And they’re both about branding, at the macro and micro level.
What is a brand, after all, if not a set of values encompassed by a name or a logo or an object? It’s a symbol that represents, say, heritage, craftsmanship, beauty. Or excellence, aspiration, power, grace and activism – all adjectives that attach to athletes. And sometimes handbags. Or sneakers.
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